Header Final 5.jpg

Meet Our Team

ADAM DEVITO  Chief Executive Officer  Adam has a rich food background as creator of the New Concept Development group at Kraft Foods ($7B of incremental growth), co-author of 11 books on healthy cooking and founder of a school for professional chefs. He has a decade as Managing Partner of Sterling-Rice Group, a strategy and innovation consulting firm in the food, health and wellness spaces.

ADAM DEVITO
Chief Executive Officer

Adam has a rich food background as creator of the New Concept Development group at Kraft Foods ($7B of incremental growth), co-author of 11 books on healthy cooking and founder of a school for professional chefs. He has a decade as Managing Partner of Sterling-Rice Group, a strategy and innovation consulting firm in the food, health and wellness spaces.

STEVE HARSHBARGER  Chief Technology Officer  Steve builds remarkable software products in record time with passions for both elegant user experience and bulletproof technology. He has been CTO of several San Francisco-based startups and built products for clients like Microsoft, Charles Schwab and NASDAQ over a long consulting career at Plural (acquired by Dell), Bearing Point and boutique tech firms. Steve is author of The Excel Developer's Handbook and holds two patents in interactive media.

STEVE HARSHBARGER
Chief Technology Officer

Steve builds remarkable software products in record time with passions for both elegant user experience and bulletproof technology. He has been CTO of several San Francisco-based startups and built products for clients like Microsoft, Charles Schwab and NASDAQ over a long consulting career at Plural (acquired by Dell), Bearing Point and boutique tech firms. Steve is author of The Excel Developer's Handbook and holds two patents in interactive media.

MICHELLE JADER  VP, Partner Integration  Michelle is a seasoned marketing executive having led new product launches with cross-functional teams at General Mills, Nestle and Del Monte. She has an exceptional track record in the consumer packaged goods and wellness industries and has proven success in revenue growth through channel partnerships.

MICHELLE JADER
VP, Partner Integration

Michelle is a seasoned marketing executive having led new product launches with cross-functional teams at General Mills, Nestle and Del Monte. She has an exceptional track record in the consumer packaged goods and wellness industries and has proven success in revenue growth through channel partnerships.

DAVE AMIN  Chief Operations Officer  Dave is a former chief health officer and medical director for a highly innovative and successful accountable care organization (ACO). A sought-after healthcare consultant, he speaks regularly at national conferences focused on healthcare finance and the market transition to value-based medicine. He holds an MBA from the Massachusetts Institute of Technology, an engineering degree from the United States Air Force Academy and is board certified in emergency medicine and pediatric emergency medicine

DAVE AMIN
Chief Operations Officer

Dave is a former chief health officer and medical director for a highly innovative and successful accountable care organization (ACO). A sought-after healthcare consultant, he speaks regularly at national conferences focused on healthcare finance and the market transition to value-based medicine. He holds an MBA from the Massachusetts Institute of Technology, an engineering degree from the United States Air Force Academy and is board certified in emergency medicine and pediatric emergency medicine

JR FAREL  Design Director

JR FAREL
Design Director

Marcie Kirtz  Customer Success Manager

Marcie Kirtz
Customer Success Manager

PIXEL  Monj Mascot

PIXEL
Monj Mascot

Kristina Jackson  Culinary Director

Kristina Jackson
Culinary Director

JARED BECKERMAn  Interactive Developer

JARED BECKERMAn
Interactive Developer

Gus  Monj Mascot

Gus
Monj Mascot

Eric Desch   Software Architect

Eric Desch
Software Architect

Rebecca Thieneman  Head of Coaching

Rebecca Thieneman
Head of Coaching

JASMINE FRANCE  Content Director

JASMINE FRANCE
Content Director

Ana Drucker  VP Finance & Ops

Ana Drucker
VP Finance & Ops

Meet Our Advisors

 
Carl Johnson, Lead Advisor and Chairman of the Board  Carl is Chairman of the Board of Nautilus, Inc. He has been a top executive in the CPG industry, delivering profitable growth for Big Heart Pet Brands/Del Monte, Campbell Soup, Kraft Foods, Polaroid and Colgate-Palmolive. He is a 2016 Fellow at Harvard’s Advanced Leadership Initiative, with a focus on health and wellness.

Carl Johnson, Lead Advisor and Chairman of the Board
Carl is Chairman of the Board of Nautilus, Inc. He has been a top executive in the CPG industry, delivering profitable growth for Big Heart Pet Brands/Del Monte, Campbell Soup, Kraft Foods, Polaroid and Colgate-Palmolive. He is a 2016 Fellow at Harvard’s Advanced Leadership Initiative, with a focus on health and wellness.

Caesare Assad   Caesare is Co-founder of The Cleaver Group; co-founder and Director of Full Spoon Wellness (funded by Whole Foods); Wellness Director, Whole Foods; Culinary Director, MYC.

Caesare Assad
Caesare is Co-founder of The Cleaver Group; co-founder and Director of Full Spoon Wellness (funded by Whole Foods); Wellness Director, Whole Foods; Culinary Director, MYC.

Chelsea Howe  Chelsea is a former Creative Director at Electronic Arts and game designer at Zynga & SuperBetter Labs. She is also lecturer at the California College of the Arts. She designs games to transform and improve players and their communities.

Chelsea Howe
Chelsea is a former Creative Director at Electronic Arts and game designer at Zynga & SuperBetter Labs. She is also lecturer at the California College of the Arts. She designs games to transform and improve players and their communities.

Jill Kinney  As founder of the $70MM Club One, Jill is a true veteran of the wellness space. Recognized as Woman Entrepreneur of the Year by Women's Initiative, she is Founder/Chairman of Active Wellness and serves on the board of iTrim-US.

Jill Kinney
As founder of the $70MM Club One, Jill is a true veteran of the wellness space. Recognized as Woman Entrepreneur of the Year by Women's Initiative, she is Founder/Chairman of Active Wellness and serves on the board of iTrim-US.

Paul Singer  Paul has over 35 years of executive management expertise in building successful B2C and B2B brands and companies.  After an 18 year career at Kraft Foods leading marketing, sales, and product development teams responsible for launching five $100M brands, Paul joined a leadership team to launch and establish Aegis Media Americas as a top 10 US media and marketing services agency.

Paul Singer
Paul has over 35 years of executive management expertise in building successful B2C and B2B brands and companies.  After an 18 year career at Kraft Foods leading marketing, sales, and product development teams responsible for launching five $100M brands, Paul joined a leadership team to launch and establish Aegis Media Americas as a top 10 US media and marketing services agency.

 
 
 

Select Partners

 
 

 

Select Customers